Belarusian stars for Europe: 1,500 people attended ALUTECH exposition at the BAU Fair in Munich
19.02.2019| Group of companies
The 2019 began with one of the most significant events in the global construction industry — BAU International Building Fair, which was held from January 14th till 19th in Munich (Germany). The latest advanced aluminium architectural solutions, modern building materials, interior decoration systems for both commercial and residential sectors — all this could be seen by becoming a participant in the event.
The forum united 2,250 exhibitors from 45 countries on a total area of about 200,000 m². The total number of visitors reached a record high of 250,000 from 150 countries. The Expo was mostly visited by guests from Germany, Austria, Switzerland and Italy. A significant increase in the number of visitors from Russia and China was also noticed.
ALUTECH Group of Companies also left its bright mark at BAU Fair presenting a two-level exposition of 126 m², divided into four product zones with contrasting colors.
The bearing framework of the stand and all aluminium profiles were painted in exceptional non-standard shades — sandy, dusty pink, violet, and soft green. Thanks to a harmonious color combination, as well as attractive positioning of aluminum profile systems in the form of geometric shapes and figures, the stand was drawing customers’ attention immediately.
A panorama of star-filled night sky of Minsk with one of the most remarkable ALUTECH project has been selected as a background of the stand.
«That's us!» basic concept of ad campaign is familiar to many people from R+T 2018. The main idea is that ALUTECH Group is a Belarusian producer of high-quality innovative products for modern buildings in different parts of the World.
Due to bright colors and laconic design, the ALUTECH stand was noticeably distinguished from other expositions.
The technological potential of the company was presented with the new solutions of ALT W72 window and door system, ALT EF65 unitized facade system, ALT SL160 thermally insulated lift-and-slide system, ALT F50 facade and other modern design solutions. 29 full-size mockups integrated in 4 modules, and 10 small models were presented to our guests.
Most interest has been generated by following solutions:
High quality, easy in installation and multiple-option unitized façade ALT EF65 presented in curved structural design.
Functional ALT BF73 folding panoramic doors system.
Performant ALT FR76 fire resistant doors that are able to resist the fire during 60 minutes.
ALT W72 and ALT W62 «french» windows with external glass enclosure: stylish design, excellent heat and sound insulation properties.
ALT W72 VS integrated ventilation sash for creation of ventilation zones in high-rise building facades.
ALT 111 slim interior doors used to create elegant design interior in offices.
The visitors of ALUTECH stand had a possibility to appreciate all technical and design advantages on ful-size system mockups.
In the eyes of architects
In order to enhance business relations, ALUTECH Group of Companies organized a trip to BAU Fair for leading developers and architects from different Russian cities — Moscow, St. Petersburg, Kazan, Nizhny Novgorod, Yekaterinburg, Samara and other. About 150 people became guests of the exhibition with our support. The tour has become an opportunity for experts in construction industry to learn about the latest market trends and newest solutions of ALUTECH Group. After all, it is better to see once than hear a hundred times.
Within only 6 days the exposition of ALUTECH Group was attended by 1500 people from 59 countries of the world: France, Italy, Austria, Switzerland, Turkey, and the UK, Canada, the USA, Asian and African countries.
We believe that such significant international shows are going to strengthen the trust to the Belarusian brand name, and the coming years will be held for the ALUTECH Group and its partners under a lucky star!