International success: more than 1000 visitors enjoyed ALUTECH stand at the R+T 2018 exhibition in Stuttgart

27-03-2018 news

65,5 thousand visitors from 141 countries and more than 1000 exhibitors located in 10 halls with total area of 120 thousand square meters — this is the scale of R+T 2018 — the biggest international fair for sectional doors, automation, roller shutters  and solar protection systems which took place from 27th February to 3rd March in Stuttgart (Germany).

The history of ALUTECH participation in the fair started in 2006, when the Group of companies presented its products to the vast international audience for the first time. That year the exhibition stand occupied a space of 90 square meters only. Nowadays, the participation of the ALUTECH Group of companies in the fair is a good tradition, thanks to which the experts of building industry can witness the technological power and innovative solutions offered by one of the biggest producers of protection systems.

The center of attention: the ALUTECH stand is the biggest in the 10th hall!

In 2018, the Group introduced to the public a united stand of 660 square meters of total space, which represented the most popular solutions for roller shutters, sectional doors and automation completing the exhibiting range with new products aimed at arrangement and protection of private houses and industrial buildings.

The participation in the fair is memorable also due to the fact that the holding represented its products in a newly-built exhibiting hall of 15 thousand square meters. The exposition of ALUTECH was the largest-scaled in the new premises and stood out against other exhibitors thanks to laconic design, division of exhibition space according to product groups, bright brand colours and friendly and open ALUTECH team.

The spectacular ALUTECH stand was supported by massive advertising campaign: the attention of visitors was attracted by stylish banners situated in the exhibition halls. That`s us! — big billboards with smiling beautiful people invited visitors to attend the Group of companies’ stand and get acquainted with high-end technologies of ALUTECH.


Quality and innovation: ALUTECH makes great impression on visitors

Responding to the market`s demands, the specialists of the ALUTECH Group of companies constantly modernize the company`s product range, extending the portfolio with new conceptual and technological developments. At the R+T 2018 fair the company presented a series of up-to-date solutions for comfortable and secure life.

Among the novelties of the roller shutter product line ALUTECH displayed new energy-efficient profiles, electric motors with built-in radio receivers, as well as modern solutions for roller shutter control. ALUTECH anti-hurricane shutters, resisting strong winds with the speed up to 45 m/s (12 points according to the Beaufort scale) were of particular interest among our visitors. In addition to this, all the guests took a favorable view of the new end caps with pins allowing installation of brackets and supports without perforating drilling, thanks to which not only the roller shutter assembling process is simplified, but also the external appearance of the ready-made shutter is improved.

The current range of sectional doors was represented by a number of new products as well. Among them there was a kit "Extra" with enhanced anti-corrosion properties, which has no analogues in the EU and the CIS. This solution, designed for structures installed in areas with high humidity, attracted the greatest interest among European customers. In particular, the visitors paid attention to the unique materials and solutions used by the Group of Companies during production of the product, and also noted the ease of use and durability of kits. New side doors SDN-2 and SDN-Thermo by ALUTECH also received an excellent feedback due to their functionality and aesthetic appearance. In addition to technical know-how, the visitors of the stand could visually evaluate the original design of the sectional doors — Classic series was represented in a trendy graphite colour and in one of the shades of the Deutsche Bahn catalogue.

Certainly, the own ALUTECH automation product line attracted special attention of the audience. New models of electric drives for roller shutters, garage and industrial doors, entrance gates, automatic barriers and a range of accessories for convenient and safe operation were represented at the stand. The visitors paid attention to the functionality, ease of use and intuitive interface of ALUTECH electric drives, and also noted modern, carefully detailed design of the new automation. By the way, ALUTECH became the only company that presented a whole line of absolutely new and unique products at the exhibition.


Believing your eyes

Large LED screens, audio and video, electronic tablets were used at the stand to present the information in a more convenient way.

VR glasses were most popular among the visitors. With them, a person had the opportunity to travel more than 1.5 thousand kilometers away from Stuttgart to Minsk and to become a virtual visitor of one of the enterprises of the Group — AluminTechno, Alutech Doors Systems or Alutech Incorporated. While staying within the walls of the exhibition hall, one could watch the smelting of aluminum poles, the pressing of extruded profiles, the process of painting of aluminum and steel tape, the production process of roll-formed profiles, sandwich panels and door leafs, and also observe the manufacture of other components for doors and roller shutters.

The visitors of the exhibition pointed out the innovative approach of ALUTECH to equipping the stand: due to above mentioned technical means it was possible to learn easily about all new solutions and products of the Group.
In total, during five days of the exhibition, more than a thousand visitors from Germany, France, Poland, Italy, Great Britain and other countries attended the stand of the Group of Companies. The products of the Group received great attention from representatives of such far away countries as the USA, Canada, Asian and African countries. Besides, R+T 2018 exhibition helped to establish more than 500 new contacts and, moreover, to determine new sales markets, including such countries as Argentina, Tunisia, Uruguay, Pakistan, Jordan and others.

Thus, the participation of the Group of Companies in such significant events once again confirms the strength of ALUTECH brand and its international character, allowing to actively increase the Group's presence in the Western markets and strengthen the company's position of a reliable partner aimed at continuous growth and development.